Digital Strategist

Does creating a holistic solution oriented strategy excite you? Do you wish you create compelling experiences that tie in consumers journeys with products & services? Are you a Story-teller at heart? If yes, read on because you might be just who we’re looking for. We’re looking for someone who can help elevate Digital Brand Marketing Solutions and help build seamless, cohesive Brand experiences with internal and external audiences as well as our Partner Brands. A driven, research oriented individual who can unearth, ideate and enhance business value while actioning digital brand strategy.

Responsibilities :

  • Understand, analyse data, research product & service offerings, industry, competition & consumer trends to uncover insights that can be transformed into compelling Brand stories.

  • Ideate, brainstorm and collaborate to formulate Brand strategies encompassing brand identity, messaging, audience profiles, competition etc.

  • Create Brand persona, establish Brand positioning and architect Brandexperience to impact business success.

  • Devise digital outreach programmes, Go-to-Market strategy in line withbusiness goals and objectives for clients.

  • Enhance Brand messaging across multiple channels such as website, socialhandles, brand collaterals, events, news, blogs, industry forums etc toempower and enhance the digital presence for our clients.

  • Cross functional collaboration to ensure seamless communication with internal (Sales Team, Account Team, Content Team, Insights Team, Product & Operations Team) as well as external stakeholders (Clients & Partners)

  • Synergy with Business Growth Teams to ensure cohesive Brand solutions, product demonstrations, pitch presentations, content strategy etc.

  • Explore and help identify client problem statements. solutionise to present compelling and customised Mar-Tech solutions for clients.

  • Craft, compile and present tailor-made solutions and brand proposals to clients, C-level executives and other key stakeholders.

  • Create strategic digital roadmaps for clients, project plans that encompass multi-channel approaches (organic, paid, SEO etc.)

  • Measure and achieve assigned KPIs with respect to marketing & sales efforts.

  • Cross-team collaboration to refine and optimise strategy and deliverablesbased on performance, digital insights, new technology, industry trends etc.

Requirements

  • 5+ years of experience in Account Management, Client Servicing, Brand Strategy or Brand Management (experience with Marketing Technology is a plus).

  • A proven track record of running successful brand campaigns and tactics for clients. Proven success in client acquisition is a plus.

  • A good knowledge of Digital Marketing, Marketing Technology and related products & services.

  • A strategic thinker, with strong research skills, problem solving attitude, and solution oriented mindset.

  • Excellent presentation skills with a storytelling ability.

  • Ability to operate well in a fast-paced dynamic environment.

  • A result oriented individual with a passion for business building and growth.

  • Excellent communication skills, both verbal and written (experience incontent creation is a plus).

  • Absolute commitment to delivering exceptional brand and customerexperiences and satisfaction.

  • Impeccable integrity and trustworthiness.

About ConvergenSEE :

ConvergenSEE is a Global Digital Marketing firm providing Enterprise-to-Local Business Strategy and Services. A division of the DAC Group established in 1972, we’re spread across 14+ offices globally. Our 500+ strong team has deep operational, product development and service delivery capabilities. We manage local listings and reputation for more than 400,000+ locations, 1.2 million+ listings across 300+ brands globally.

Since 2019, our India story has been one of unrelenting growth. Today, we’ve built a brilliant & passionate team of 50+ marketing specialists who partner with Brands to ensure business growth, customer acquisition and increased brand voice across digital platforms.

ConvergenSEE India is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and provide equal employment opportunities to all applicants regardless of race, colour, religion, national origin, gender, gender identity, sexual orientation, disability, age, genetic information, marital status or any other legally protected status.

What differentiates us:

  • Work-life integration is deeply important to us – we have frequent office events and team outings
  • We take pride in our office design, aiming at cultivating creativity from our relaxed lounges to an open and collaborative workspace
  • Above and beyond the standard benefits package (medical insurance, etc.), we provide snacks, beverages, and complimentary breakfast in our office
  • We are committed to diversity and inclusion, with 53% of our overall workforce, including leadership roles, being represented by women, reflecting our dedication to fostering a diverse and equal workplace
  • We celebrate cultural diversity with pride. In addition to English, our team is proficient in communicating in over 15 regional Indian languages, fostering an inclusive environment that reflects the rich tapestry of cultures in our countr
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